CONSULTANT • PROJECT PRODUCER
ESPERANZA SPALDING
Exposure
In 2017, five-time GRAMMY® Award-winner, Esperanza Spalding embarked on a project that was unprecedented. Entitled Exposure, Esperanza created a new album in just 77 hours, every second of which was livestreamed for a global audience on Facebook. The live audience had the chance to not only see what it takes to create an album, but to see it created entirely on the spot. They were witness to every second of Esperanza’s three-day creative process, including taking breaks and sleeping in the studio.
Exposure documented the exploration of the most fundamental elements of creation, inspiration, spontaneity and improvisation, and presented it to the audience in real time before it encountered any kind of filter, alteration or revision.
Special guests for the project included Robert Glasper, Lalah Hathaway and Andrew Bird, and musicians Ray Angry, Matthew Stevens and Justin Tyson.
The end result was spectacular. Millions of people tuned in, many of them day and night. The event was covered by every major news outlet, including features in The New York Times, NPR and more. And the 10-track album completely sold out before the 77-hour creation was even completed.